9XM is an Indian Hindi music television channel, broadcast in India based in Mumbai. The channel is owned by 9X Media, an Indian television broadcaster, owned by a consortium of private equity fund investors. 9XM airs the latest Bollywood songs interspersed with jokes and anecdotes by its animated characters, such as Bade and Chote, Bheegi Billi, Badshah Bhai and The Betel Nuts. In 2010, 9XM Music Live announced its foray into the licensing and merchandising business for its popular animated characters. Watch 9XM Music Live, India’s No. 1 Bollywood Music Channel that airs the latest and best Bollywood Music songs along with rib-tickling jokes by a gang of super cool animated characters.
In August 2008, 9XM launched as a free-to-air channel on Sky in the United Kingdom and Ireland. The following month, the channel was added to Freesat. 9XM was removed from Freesat on 27 August 2009 and from Sky on 24 December 2009, with the channel’s Sky EPG slot purchased by Colors.
9XM Music Live channel returned to Sky and the UK market on 14 February 2012. On 12 October 2012, the channel closed once again citing technical difficulties, however their broadcast license had been revoked by Ofcom on 13 September following a failure to submit their returns. The channel returned on 8 November 2012, only to finally close again on 31 May 2013, following poor audience ratings.